I am really proud to have completed this latest project, spending a year of working with some amazing people, learning all about their business, goals and history. None of it would have worked without them being so open to learning all about how much bigger a brand can be past presenting a logo.
Last year the company I work for purchased the German engineering company, but made a promise to retain their identity. The business already had a background in evolving their identity, so it seemed fitting to continue this, taking inspiration from it's history and the future ahead.
Although the business serves niche products in a heavy B2B marketplace, by applying modern approaches (inspired by consumer branding) to the strategy, a genuine engagement with the brand was achieved throughout the process, making it an even more valuable asset to the business, supported by its employees.
This week sees them launching globally to the industry - a great way to celebrate after a year of hard work, but more importantly a huge step in documenting the evolution and new direction of the business for the future.
I am very excited to see the brand evolve and develop. If you'd like to understand more about the project please feel free to get in touch
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